Why Go Green: The Influence of Green Practices Coordination on Firm Performance
نویسندگان
چکیده
The aims of the research are to present a model of environmental performance by measuring the effects of a firm’s green practice in conjunction with inter-functional coordination mechanisms, and in turn, measure how environmental performance influences firms’ economic performance. Moreover, this study synthesizes both ecological modernization theory (EMT) and complementarity theory (CT) as a theoretical lens to develop a comprehensive model. The results of this study showed that green practice-manufacturing coordination and green practice-supply chain coordination have positive effect on environmental performance. However, the relationship between green practice-marketing coordination and environmental performance and the relationship between green practice-IS coordination and environmental performance were insignificant. Moreover, environmental performance is confirmed as an important antecedent of economic performance. Discussion and implications are provided.
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